October 23rd, 2014 | 1 MIN READ

Optimizing Email Through The Customer Journey [Infographic]

Written by author_profile_images Linda Bustos

Linda is an ecommerce industry analyst and consultant specializing in conversion optimization and digital transformation.

This week's infographic looks at email marketing optimization, courtesy of Easy SMTP.


Click to enlarge infographic

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Tweetable stats

  • Including an offer in email can double revenue per click Tweet this
  • Vague subject lines reduce email open rates by 80% Tweet this
  • Sending a series of email can lift conversion by 40% over sending single messages Tweet this
  • The avg revenue per email for welcome messages is $5.83 vs $0.53 per bulk email Tweet this
  • Open rates rise 10% when product names are mentioned in triggered cart recovery emails Tweet this
  • Cart recovery emails that suggest additional products enjoy 50% higher click through Tweet this
  • The average post purchase "thank you" email is opened 1.14 times, with many opened multiple times Tweet this
  • Adding social sharing buttons to Thank You emails increase click through by 55% Tweet this
  • Adding cross-sell recommendations to shipping confirmation email increases transactions by 20% Tweet this
  • The average open rate for shipping confirmation email is 21% Tweet this
  • About 1/10 customers respond to emails asking to review a purchase, ideally sent 2-3 weeks post-purchase Tweet this

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