Optimizing Email Through The Customer Journey [Infographic]

Linda Bustos

October 24th, 2014

This week's infographic looks at email marketing optimization, courtesy of Easy SMTP.

Click to enlarge infographic

Tweetable stats

  • Including an offer in email can double revenue per click Tweet this
  • Vague subject lines reduce email open rates by 80% Tweet this
  • Sending a series of email can lift conversion by 40% over sending single messages Tweet this
  • The avg revenue per email for welcome messages is $5.83 vs $0.53 per bulk email Tweet this
  • Open rates rise 10% when product names are mentioned in triggered cart recovery emails Tweet this
  • Cart recovery emails that suggest additional products enjoy 50% higher click through Tweet this
  • The average post purchase "thank you" email is opened 1.14 times, with many opened multiple times Tweet this
  • Adding social sharing buttons to Thank You emails increase click through by 55% Tweet this
  • Adding cross-sell recommendations to shipping confirmation email increases transactions by 20% Tweet this
  • The average open rate for shipping confirmation email is 21% Tweet this
  • About 1/10 customers respond to emails asking to review a purchase, ideally sent 2-3 weeks post-purchase Tweet this

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Linda Bustos

Linda is an ecommerce industry analyst and consultant specializing in conversion optimization and digital transformation.