Multi-language Customer Reviews in DM News
DM News published an article about the crew over at Power Reviews concerning the announcement of a multi-language platform being used by none other than our Vancouver neighbours Mountain Equipment Co-Op whose flagship store is just around the corner.
“PowerReviews has several customers who sell internationally or support multiple languages, and we need to support their needs,” said Andy Chen, CEO of PowerReviews, Millbrae, CA . “In the short term, PowerReviews will be distributed through its e-commerce platform partnerships such as ATG, DemandWare, ElasticPath, Truition and Venda as the default review engine for their customers. Those e-commerce platforms already have customers in Canada, Germany, Spain, UK and France, so it is critical that we fully support their customers’ needs.”
Power Reviews are also baking in some social media integration to encourage shoppers to post their own content to support the product merchandising from the grassroots on up.
PowerReviews’ platform lets online retailers set up a single, global review platform, rather than one for each language they support. The platform includes complete localization for all review-engine functionality including tag-based review capture, review display, staff and expert reviews, as well as customer images, videos and blogs.