How Mobile Influences Shopping Behavior [Infographic]

Linda Bustos

This week's infographic comes from Invesp Consulting, breaking down the current state of mobile and commerce.

Tweetables

  • Mobile devices now account for 15.4% share of worldwide digital commerce Tweet this
  • Mobile now drives 50% of US online retail traffic Tweet this
  • 55% of in-store shoppers have used mobile devices to search for info Tweet this
  • 32% of retail shoppers aged 60+ use mobile devices in-store Tweet this
  • Smartphone AOV=$92.37 vs tablet AOV=$98.56 Tweet this
  • 62% of mobile shoppers perceive info accessed through mobile more useful than in-store displays/content Tweet this
  • 60% of electronics shoppers use mobile in-store vs 55% grocery, 47% apparel Tweet this

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Linda Bustos

Linda is an ecommerce industry analyst and consultant specializing in conversion optimization and digital transformation.