How Mobile Influences Shopping Behavior [Infographic]

This week's infographic comes from Invesp Consulting, breaking down the current state of mobile and commerce.

Tweetables

• Mobile devices now account for 15.4% share of worldwide digital commerce Tweet this

• Mobile now drives 50% of US online retail traffic Tweet this

• 55% of in-store shoppers have used mobile devices to search for info Tweet this

• 32% of retail shoppers aged 60+ use mobile devices in-store Tweet this

• Smartphone AOV=$92.37 vs tablet AOV=$98.56 Tweet this

• 62% of mobile shoppers perceive info accessed through mobile more useful than in-store displays/content Tweet this

• 60% of electronics shoppers use mobile in-store vs 55% grocery, 47% apparel Tweet this