August 6th, 2015 | 1 MIN READ

How Mobile Influences Shopping Behavior [Infographic]

Written by Linda Bustos

Linda is an ecommerce industry analyst and consultant specializing in conversion optimization and digital transformation.

This week's infographic comes from Invesp Consulting, breaking down the current state of mobile and commerce.

Tweetables

  • Mobile devices now account for 15.4% share of worldwide digital commerce Tweet this
  • Mobile now drives 50% of US online retail traffic Tweet this
  • 55% of in-store shoppers have used mobile devices to search for info Tweet this
  • 32% of retail shoppers aged 60+ use mobile devices in-store Tweet this
  • Smartphone AOV=$92.37 vs tablet AOV=$98.56 Tweet this
  • 62% of mobile shoppers perceive info accessed through mobile more useful than in-store displays/content Tweet this
  • 60% of electronics shoppers use mobile in-store vs 55% grocery, 47% apparel Tweet this

Share on