June 8th, 2008 | 1 MIN READ

Dads and Grads: Missed Merchandising Opportunities

Written by author_profile_images Linda Bustos

Linda is an ecommerce industry analyst and consultant specializing in conversion optimization and digital transformation.

Shari's Berries has some really cool Father's day products, like chocolate tools, tuxedo berries and Boris the Fishing Bear:

There are 3 links in the main navigation that point to Father's Day gift ideas.

I'm wondering why none of them are featured on the home page?

Ditto for graduation gifts. I Googled "chocolate covered strawberries" and found that 9 out of 10 sites weren't taking advantage of holiday marketing either.

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