Dads and Grads: Missed Merchandising Opportunities

Linda Bustos

Shari's Berries has some really cool Father's day products, like chocolate tools, tuxedo berries and Boris the Fishing Bear:

There are 3 links in the main navigation that point to Father's Day gift ideas.

I'm wondering why none of them are featured on the home page?

Ditto for graduation gifts. I Googled "chocolate covered strawberries" and found that 9 out of 10 sites weren't taking advantage of holiday marketing either.

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Linda Bustos

Linda is an ecommerce industry analyst and consultant specializing in conversion optimization and digital transformation.