Millennials, Mobile and Multichannel [Infographic]

Linda Bustos

This week's infographics focuses on millennials and mobile commerce, courtesy of Merchant Warehouse. Enjoy!

To view the full image, check out the original post on Merchant Warehouse.


  • 40% of male and 33% of female millennials say they would buy everything online if they could Tweet this
  • Millennials carry $200 Billion in annual buying power Tweet this
  • Nearly 85% of millennials say they research purchases online before buying (58% get info from Amazon) Tweet this
  • 44% of "mobile millennials" report they use QR codes to get product information Tweet this
  • 50% of retailers admit they don't market differently to various demographic segments Tweet this
  • 50% of smartphone users anticipate using mobile wallets by 2017 Tweet this
  • US mobile-based transactions have grown avg 118%/yr for last 5 yrs Tweet this
  • 89% of retailers don't offer mobile payment options Tweet this
  • 73% of consumers are willing to use mobile devices to interact with brands' loyalty programs Tweet this
  • 73% of retailers don't offer mobile coupons Tweet this
  • Only 8.4% of retailers offer integrated loyalty programs across channels Tweet this

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Linda Bustos

Linda is an ecommerce industry analyst and consultant specializing in conversion optimization and digital transformation.