How Millennials Shop [Infographic]

This week's infographic hails from Adweek: Everything You Need to Know About Millennial Consumers.

Tweetables

• Millennials make up 27% of the US population Tweet this

• 30% of millennials use 4 or more devices per day Tweet this

• Millennials check their smartphones 43 x/day on average Tweet this

• 18% of millennials live at home and are financially dependent on their parents Tweet this

• 68% of millennials are "completely unfazed by celebrity endorsements" Tweet this

• 89% of millennials trust friend/family recommendations more than brand claims Tweet this

• 59% of millennials make product recommendations, and 41% share them socially Tweet this

• 93% of millennials usually read reviews prior to purchase Tweet this

• Millennials prefer to browse the web on mobile devices (52% on smartphones, 61% on tablets) Tweet this

• 71% of millennials browse online but complete the purchase offline Tweet this

• 56% of millennials use social media at least once/month Tweet this

• 90% of millennials use Facebook, 42% log on daily Tweet this

• 25% of millennials update social media profiles at least once per day Tweet this

• 66% of millennials follow brands on social media (60% for the coupons) Tweet this

• 60% of millennials say customer experience should be consistent across online, store and mobile Tweet this