This post is part four our Social Media Guide, a companion post to our presentation "Self-evolving eCommerce: Using Consumer Generated Content for Fun and Profit" at the Shop.org Annual Summit in Las Vegas.
The referee indicates whether your play was a success or not. Sometimes it is a touchdown, sometimes just a field goal. Other times you will have dropped the ball.
1. Reach
- Traditional metrics (views, time spent, bounce rate)
2. Influence
- Trackbacks (people linking to post via blog)
- Blogosphere or news mentions (use Google Alerts)
- Technorati authority
3. Affinity
- Number of subscribers (Feedburner)
- Number of comments
4. Increases
- Search engine position improvements
- Referrals leading to sales
