Social Media Marketing Guide - Step 4: P-measuring

This post is part four our Social Media Guide, a companion post to our presentation "Self-evolving eCommerce: Using Consumer Generated Content for Fun and Profit" at the Shop.org Annual Summit in Las Vegas.

The referee indicates whether your play was a success or not. Sometimes it is a touchdown, sometimes just a field goal. Other times you will have dropped the ball.

1. Reach

• Traditional metrics (views, time spent, bounce rate)

2. Influence

• Trackbacks (people linking to post via blog)
• Blogosphere or news mentions (use Google Alerts)
• Technorati authority

3. Affinity

• Number of subscribers (Feedburner)
• Number of comments

4. Increases

• Search engine position improvements
• Referrals leading to sales