August 13th, 2015 | 1 MIN READ

Making Email Social [Infographic]

Written by Linda Bustos

Linda is an ecommerce industry analyst and consultant specializing in conversion optimization and digital transformation.

What wins, email or social media? Why not have both working together? Today's infographic looks at email+social integration, from ReachMail

Tweetables

  • Only 56% of marketers integrate social with their email marketing program Tweet this
  • Email reaches its intended recipient 90% of the time vs. only 2% of Facebook Shares Tweet this
  • Facebook drives $1.10 in revenue for each social share, Twitter .97 and Pinterest .87 Tweet this
  • 78% of the avg brand’s Facebook fans are existing customers Tweet this
  • 42% of Facebookers like a brand’s page to receive discounts and coupons Tweet this

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