How to Calculate Customer Lifetime Value [Infographic]

Linda Bustos

December 21st, 2012

If the holiday season is your business' peak, you've likely run a number of promotions, both for customer acquisition and to bring back existing customers.

Are these promos profitable?

This week's infographic highlights Customer Lifetime Value, or the "projected revenue a customer will generate through their lifetime." If you're not measuring this today, KISSmetrics walks you through the LTV formula.

Click to view large infographic

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Linda Bustos

Linda is an ecommerce industry analyst and consultant specializing in conversion optimization and digital transformation.