How to Calculate Customer Lifetime Value [Infographic]
If the holiday season is your business' peak, you've likely run a number of promotions, both for customer acquisition and to bring back existing customers.
Are these promos profitable?
This week's infographic highlights Customer Lifetime Value, or the "projected revenue a customer will generate through their lifetime." If you're not measuring this today, KISSmetrics walks you through the LTV formula.
Click to view large infographic