The audio's a bit difficult to hear, so here's the lyric sheet:
You create a new site and its content heavy,
With the right amount of pictures so you think you ready,
So, you launch it trying to put money in da bank,
But when you search and try to find yourself, you can’t.
So you think, until your mind goes blank,
Got titles and headers but no page rank,
Sooner or later it’ll show if I wait,
So, In the meantime make sure my code validate.
And it do,
Now what I’m supposed to do,
Add meta information and alt tags too,
And I still don’t get listing,
Something must be missing,
Brad and Chuck recommended doing link building.
So, you start hunting down sites like a predator,
Doing back links on all your competitors,
Whoever linking to them need to link to me,
Is it free? Do we swap? Or do I pay a fee?
Well take it from us, before you take that step,
Some things about the site that you might want to check,
Did they use a link farm or some dirty tactics?
Could have a bad effect on your site that’s drastic.
Could’ve done some link baitin, look at what they created,
Compare it to yours, is it even related?
Take the time, go inspect and see,
Take advantage of paid directories.
If you follow all the steps with a little bit of patience,
Get links from relevant sites that are favorites,
Update your content on the regular basis,
I’m confident you’ll make it to first page placement!
So I want to leave you for the weekend with my favorite link building resources:
Search Engine Land's Link Week Column (Sign up for RSS)
Eric Ward, a.k.a "Link Moses"
See also his 10 Link Commandments
SEOmoz' Professional Guide to Link Building
SEOmoz' Link Building Articles
High Rankings' Link Building Forum
Webmaster World Link Development Forum
Link Building Wiki
Google's Spam Team Frontman Matt Cutts' Blog
I want to point out how I found this video. I saw that Jason had given this this YouTube video a stumble in my Facebook news feed, because Jason has added the StumbleUpon application. So it took 3 social networking services to find this content, and now that I'm blogging it, that makes 4.