Leap Year Marketing - Inspiration From Online Retailers

Linda Bustos

In January, Jason Billingsley and I presented a webinar on holiday and special event marketing for online retailers.

There truly is much opportunity to get creative with special event promotions. Today happens to be February 29, the only day that comes around only once in 4 years. It ain't no Valentine's Day, but many creative e-tailers are taking advantage of leap year with $29 deals, 29% off sales and other offers - some using jumping or frogs in imagery. (My favorite is the Container Store's "Leap year happens every 4 years. Filing your taxes doesn't. Get organized today!")

A&E / History Channel

Aeropostale

Bluefly

Bodyboarders Surf Co

Chronos

Disney

Horchow

PETCO

Ralph Lauren

Sharper Image

Shoes.com

Spiegel

The Container Store

The Memory Zone

Walgreens

Email subject lines (via RetailEmail's AM Inbox):

Why not leap into savings? Take an extra $29 off today! - Chadwicks
Hurry! Our Leap Year Sale ends Saturday at midnight - Circuit City
Ends Sunday: Leap Year Sale Event + Free delivery. - eBags
Feb. 29 Only: Save 29% on Your W Photo Purchase - Walgreens

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Linda Bustos

Linda is an ecommerce industry analyst and consultant specializing in conversion optimization and digital transformation.