February 28th, 2008 | 1 MIN READ

Leap Year Marketing - Inspiration From Online Retailers

Written by author_profile_images Linda Bustos

Linda is an ecommerce industry analyst and consultant specializing in conversion optimization and digital transformation.

In January, Jason Billingsley and I presented a webinar on holiday and special event marketing for online retailers.

There truly is much opportunity to get creative with special event promotions. Today happens to be February 29, the only day that comes around only once in 4 years. It ain't no Valentine's Day, but many creative e-tailers are taking advantage of leap year with $29 deals, 29% off sales and other offers - some using jumping or frogs in imagery. (My favorite is the Container Store's "Leap year happens every 4 years. Filing your taxes doesn't. Get organized today!")

A&E / History Channel



Bodyboarders Surf Co





Ralph Lauren

Sharper Image



The Container Store

The Memory Zone


Email subject lines (via RetailEmail's AM Inbox):

Why not leap into savings? Take an extra $29 off today! - Chadwicks
Hurry! Our Leap Year Sale ends Saturday at midnight - Circuit City
Ends Sunday: Leap Year Sale Event + Free delivery. - eBags
Feb. 29 Only: Save 29% on Your W Photo Purchase - Walgreens

Share on