Killing Cart Abandonment with Conversion Optimization [Infographic]

This week's 'fographic is courtesy of Conversion Voodoo, on a topic many ecommerce pros are obsessed about -- cart abandonment.

Tweetables

• The average shopping cart abandonment rate is 55-75% Tweet this

• 57% of cart abandoners are not ready to purchase but want to estimate shipping cost Tweet this

• 56% of cart abandoners are not ready to purchase but want to save the cart for later Tweet this

• Only 65% of brands display security information within the checkout process Tweet this

• The average checkout process is 5.6 pages long Tweet this

• 40% of online shoppers don’t create an account because they expect to receive spam – even if they don’t opt in for email Tweet this

• 24% of cart abandonment due to delivery times occurs because clear delivery estimate is not provided Tweet this

• Only 5% of shoppers select next-day shipping Tweet this

• 93% of consumers would make more online purchases if shipping was free Tweet this

• 55% of shopping cart abandonment occurs due to shipping costs Tweet this

• 42% of shoppers want online stores to improve the ease of returns Tweet this

• 33% of online shoppers want ecommerce sites to have clearer return policies Tweet this

• 89% of shoppers indicate they “always” or “sometimes” check return policies before buying Tweet this