June 27th, 2013 | 1 MIN READ

Killing Cart Abandonment with Conversion Optimization [Infographic]

Written by author_profile_images Linda Bustos

Linda is an ecommerce industry analyst and consultant specializing in conversion optimization and digital transformation.

This week's 'fographic is courtesy of Conversion Voodoo, on a topic many ecommerce pros are obsessed about -- cart abandonment.


  • The average shopping cart abandonment rate is 55-75% Tweet this
  • 57% of cart abandoners are not ready to purchase but want to estimate shipping cost Tweet this
  • 56% of cart abandoners are not ready to purchase but want to save the cart for later Tweet this
  • Only 65% of brands display security information within the checkout process Tweet this
  • The average checkout process is 5.6 pages long Tweet this
  • 40% of online shoppers don’t create an account because they expect to receive spam – even if they don’t opt in for email Tweet this
  • 24% of cart abandonment due to delivery times occurs because clear delivery estimate is not provided Tweet this
  • Only 5% of shoppers select next-day shipping Tweet this
  • 93% of consumers would make more online purchases if shipping was free Tweet this
  • 55% of shopping cart abandonment occurs due to shipping costs Tweet this
  • 42% of shoppers want online stores to improve the ease of returns Tweet this
  • 33% of online shoppers want ecommerce sites to have clearer return policies Tweet this
  • 89% of shoppers indicate they “always” or “sometimes” check return policies before buying Tweet this

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