Investing in Ecommerce in a Slow Economy
Earlier this year, Lauren Freedman of the e-tailing group teamed up with the Acquity Group to survey 24 merchants with questionnaires and in-depth interviews to put together a white paper and webinar called No Retreat! Investing in eCommerce Despite the Times.
The study set out to discover how multi-channel and pure play merchants are positioning themselves for growth while still addressing the bottom line during an economic slowdown and their challenges, asking hard-hitting questions like "Will you have the guts to make the necessary investments in the tough times?"
The webinar and white paper address topics like the Macro State of Retail, Defining and Driving Your Multi-Channel Strategy, Investing in eCommerce and Roadblocks to Success:
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You can download the companion white paper here.