Inside the Cross-Device Purchase Journey [Infographic]

Earlier this week we examined mobile context and mobile apps vs. websites. Today's infographic looks at the cross-device purchase journey, courtesy of Signal.

Tweetables

• 67% of consumers move between devices when they’re shopping online. 98% switch devices within a single day Tweet this

• 65% of consumers begin their online purchase path on smartphone. 61% continue on PC, 4% on tablet Tweet this

• 2/3 smartphone users say they’re more likely to buy from a company with a mobile friendly site Tweet this

• 74% of smartphone users say they’re more likely to return to a mobile-friendly site Tweet this

• The average attention span of a goldfish is 9s. Today’s typical consumer can only pay attention for 8s! Tweet this

• Amazon found a 100ms increase in speed = 1% revenue increase Tweet this

• 8/10 smartphone purchases are spontaneous vs 6/10 purchases made on a laptop Tweet this

• 60% of smartphone purchases are made at home, 85% of PC/laptop are made at home Tweet this

• 61% of consumers are more likely to buy from a company that delivers customized, real-time content Tweet this

• Real-time marketing increases conversion rates by an average of 26% Tweet this