Inside the Cross-Device Purchase Journey [Infographic]

Linda Bustos

August 21st, 2015

Earlier this week we examined mobile context and mobile apps vs. websites. Today's infographic looks at the cross-device purchase journey, courtesy of Signal.


  • 67% of consumers move between devices when they’re shopping online. 98% switch devices within a single day Tweet this
  • 65% of consumers begin their online purchase path on smartphone. 61% continue on PC, 4% on tablet Tweet this
  • 2/3 smartphone users say they’re more likely to buy from a company with a mobile friendly site Tweet this
  • 74% of smartphone users say they’re more likely to return to a mobile-friendly site Tweet this
  • The average attention span of a goldfish is 9s. Today’s typical consumer can only pay attention for 8s! Tweet this
  • Amazon found a 100ms increase in speed = 1% revenue increase Tweet this
  • 8/10 smartphone purchases are spontaneous vs 6/10 purchases made on a laptop Tweet this
  • 60% of smartphone purchases are made at home, 85% of PC/laptop are made at home Tweet this
  • 61% of consumers are more likely to buy from a company that delivers customized, real-time content Tweet this
  • Real-time marketing increases conversion rates by an average of 26% Tweet this

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Linda Bustos

Linda is an ecommerce industry analyst and consultant specializing in conversion optimization and digital transformation.