August 20th, 2015 | 1 MIN READ

Inside the Cross-Device Purchase Journey [Infographic]

Written by author_profile_images Linda Bustos

Linda is an ecommerce industry analyst and consultant specializing in conversion optimization and digital transformation.

Earlier this week we examined mobile context and mobile apps vs. websites. Today's infographic looks at the cross-device purchase journey, courtesy of Signal.


tweet infographic


  • 67% of consumers move between devices when they’re shopping online. 98% switch devices within a single day Tweet this
  • 65% of consumers begin their online purchase path on smartphone. 61% continue on PC, 4% on tablet Tweet this
  • 2/3 smartphone users say they’re more likely to buy from a company with a mobile friendly site Tweet this
  • 74% of smartphone users say they’re more likely to return to a mobile-friendly site Tweet this
  • The average attention span of a goldfish is 9s. Today’s typical consumer can only pay attention for 8s! Tweet this
  • Amazon found a 100ms increase in speed = 1% revenue increase Tweet this
  • 8/10 smartphone purchases are spontaneous vs 6/10 purchases made on a laptop Tweet this
  • 60% of smartphone purchases are made at home, 85% of PC/laptop are made at home Tweet this
  • 61% of consumers are more likely to buy from a company that delivers customized, real-time content Tweet this
  • Real-time marketing increases conversion rates by an average of 26% Tweet this

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