Ship To Store Tips

With the holiday Christmas shopping officially underway, and many holiday shoppers using the internet to ROPO (Research Online, Purchase Offline) - offering ship-to-store services to online customers is a competitive advantage to multi-channel retailers.

Here are some tips to ensure a satisfying online and offline experience of your ship-to-store service for your customers:

On-Site Messaging and Usability

Because ship-to-store is a key customer service, it needs to be communicated well throughout your site (to remind customers you offer it, and to inform first-time visitors about it, regardless of which "landing page" attracts the visitor -- it might not be your home page).

Wal-Mart does a great job at branding its "Site-To-Store" service throughout the site, and even uses a unique icon for it - including it in the navigation header, search and category results and product pages:

Navigation / Header

Category Pages

Product Pages

This article was re-posted as part of our Best of Get Elastic series. Click to continue reading In-Store Pickup Tips for Multi-Channel Retailers