November 3rd, 2008 | 1 MIN READ

Ship To Store Tips

Written by Linda Bustos

Linda is an ecommerce industry analyst and consultant specializing in conversion optimization and digital transformation.

With the holiday Christmas shopping officially underway, and many holiday shoppers using the internet to ROPO (Research Online, Purchase Offline) - offering ship-to-store services to online customers is a competitive advantage to multi-channel retailers.

Here are some tips to ensure a satisfying online and offline experience of your ship-to-store service for your customers:

On-Site Messaging and Usability

Because ship-to-store is a key customer service, it needs to be communicated well throughout your site (to remind customers you offer it, and to inform first-time visitors about it, regardless of which "landing page" attracts the visitor -- it might not be your home page).

Wal-Mart does a great job at branding its "Site-To-Store" service throughout the site, and even uses a unique icon for it - including it in the navigation header, search and category results and product pages:

Navigation / Header

Category Pages

Product Pages

This article was re-posted as part of our Best of Get Elastic series. Click to continue reading In-Store Pickup Tips for Multi-Channel Retailers

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