Session Details: The perfect union: Adding commerce to Adobe Marketing Cloud
Combining commerce with brand marketing is a powerful new strategy that maximizes customer engagement, conversion, and revenue. But this road is often fraught with technical and organizational hurdles. How will your business overcome them?
Western Union is doing just that, by building a unified technology platform that will enable its marketers to deliver the perfect mix of personalized content and transactions to every piece of glass. See how they accelerated their journey by using commerce software designed exclusively for Adobe Marketing Cloud to create and manage complete, compelling digital experiences.
This session is a must for both digital marketers and executives responsible for ecommerce.
Learn how to:
- Overcome challenges that block the delivery of experience-driven commerce
- Bring transactional capabilities directly into Adobe Marketing Cloud
- Build an interoperable technology platform to maximize digital revenue
Hope to see you there!
Get Elastic readers - at Summit next week? Drop me a line at linda DOT bustos AT elasticpath.com