March 17th, 2014 | 1 MIN READ

How Western Union Personalizes Across Devices

Written by author_profile_images Linda Bustos

Linda is an ecommerce industry analyst and consultant specializing in conversion optimization and digital transformation.

We're excited to be at Adobe Summit next week, our session with Western Union is happening at 11:30 AM on Wednesday, March 26. (See the entire lineup of ecommerce-focused sessions at Adobe Summit here).

Session Details: The perfect union: Adding commerce to Adobe Marketing Cloud

Combining commerce with brand marketing is a powerful new strategy that maximizes customer engagement, conversion, and revenue. But this road is often fraught with technical and organizational hurdles. How will your business overcome them?

Western Union is doing just that, by building a unified technology platform that will enable its marketers to deliver the perfect mix of personalized content and transactions to every piece of glass. See how they accelerated their journey by using commerce software designed exclusively for Adobe Marketing Cloud to create and manage complete, compelling digital experiences.

This session is a must for both digital marketers and executives responsible for ecommerce.

Learn how to:

  • Overcome challenges that block the delivery of experience-driven commerce
  • Bring transactional capabilities directly into Adobe Marketing Cloud
  • Build an interoperable technology platform to maximize digital revenue

Hope to see you there!

Get Elastic readers - at Summit next week? Drop me a line at linda DOT bustos AT

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