Do your product pages need a makeover in 2013? The final infographic Friday of 2012 is courtesy of Invesp Consulting, How to Create Effective E-commerce Product Pages.
Subscribers: Can't see infographic? View this post on the blog
Tweetables
- The average shopping cart abandonment rate is 65.23% Tweet this
- The average ecommerce conversion rate is only 2.13% Tweet this
- s
- The higher the AOV for an ecommerce site, the lower the "product page effectiveness" rate Tweet this
- For ecom sites with AOV <$50, product page effectiveness is 25% Tweet this
- For ecom sites with AOV >$2000, product page effectiveness is 4-5% Tweet this
- 73% of consumers say free shipping influences them to purchase Tweet this
- 70% of consumers say free returns influences them to purchase Tweet this
- 62% of consumers say sales and discounts influence them to purchase Tweet this
- 56% of consumers say discount coupons them to purchase Tweet this
- 46% of consumers say rewards and loyalty points influence them to purchase Tweet this
- 43% of consumers say time-limited deals influence them to purchase Tweet this
- 31% of consumers say free gifts influence them to purchase Tweet this