How To Create Killer Product Pages [Infographic]

Linda Bustos

Do your product pages need a makeover in 2013? The final infographic Friday of 2012 is courtesy of Invesp Consulting, How to Create Effective E-commerce Product Pages.

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Tweetables

  • The average shopping cart abandonment rate is 65.23% Tweet this
  • The average ecommerce conversion rate is only 2.13% Tweet this
  • The higher the AOV for an ecommerce site, the lower the "product page effectiveness" rate Tweet this
  • For ecom sites with AOV <$50, product page effectiveness is 25% Tweet this
  • For ecom sites with AOV >$2000, product page effectiveness is 4-5% Tweet this
  • 73% of consumers say free shipping influences them to purchase Tweet this
  • 70% of consumers say free returns influences them to purchase Tweet this
  • 62% of consumers say sales and discounts influence them to purchase Tweet this
  • 56% of consumers say discount coupons them to purchase Tweet this
  • 46% of consumers say rewards and loyalty points influence them to purchase Tweet this
  • 43% of consumers say time-limited deals influence them to purchase Tweet this
  • 31% of consumers say free gifts influence them to purchase Tweet this

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Linda Bustos

Linda is an ecommerce industry analyst and consultant specializing in conversion optimization and digital transformation.