April 27th, 2012 | 1 MIN READ

How Social Login Impacts Ecommerce [Infographic]

Written by Linda Bustos

Linda is an ecommerce industry analyst and consultant specializing in conversion optimization and digital transformation.

This week's installment of Infographic Friday How Do Social Login & Sharing Affect Ecommerce? is courtesy of Monetate.

What's most interesting to me is the increase in social sign on from last year to this year -- at the expense of guest checkout. Though only 40% of consumers indicate they prefer social sign on to creating an account the 1.0 way, consider the impact of making 40% of site visitors' sign up process easier by offering this option.

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