August 15th, 2013 | 1 MIN READ

Slideshare Friday: How Social Drives Purchases

Written by author_profile_images Linda Bustos

Linda is an ecommerce industry analyst and consultant specializing in conversion optimization and digital transformation.

To shake things up a bit...this week's Infographic Friday is a Slideshare deck from Vision Critical, excerpted from its research on How Social Media Drives Your Customers' Purchasing Decisions.

Tweetables from the report

  • 75% of Facebook users log in daily, vs 17% for Pinterest and Twitter, respectively Tweet this
  • Half of all social media driven purchases occur within one week of sharing/favoriting the item Tweet this
  • 73% of consumers use Facebook, vs 24% Twitter, 15% Pinterest Tweet this
  • 83% of Pinterest users are female, 17% are male Tweet this
  • Nearly 1 in 3 Facebook users have bought something after sharing, liking or commenting on it Tweet this
  • Technology and electronics are the most socially-inspired purchases on Facebook and Twitter Tweet this
  • 47% of social purchases are just "stumbled upon" Tweet this
  • 69% of mobile shoppers are male, 31% female Tweet this

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