Slideshare Friday: How Social Drives Purchases
To shake things up a bit...this week's Infographic Friday is a Slideshare deck from Vision Critical, excerpted from its research on How Social Media Drives Your Customers' Purchasing Decisions.
Tweetables from the report
- 75% of Facebook users log in daily, vs 17% for Pinterest and Twitter, respectively Tweet this
- Half of all social media driven purchases occur within one week of sharing/favoriting the item Tweet this
- 73% of consumers use Facebook, vs 24% Twitter, 15% Pinterest Tweet this
- 83% of Pinterest users are female, 17% are male Tweet this
- Nearly 1 in 3 Facebook users have bought something after sharing, liking or commenting on it Tweet this
- Technology and electronics are the most socially-inspired purchases on Facebook and Twitter Tweet this
- 47% of social purchases are just "stumbled upon" Tweet this
- 56% of social purchasers are male Tweet this
- 69% of mobile shoppers are male, 31% female Tweet this