Slideshare Friday: How Social Drives Purchases

To shake things up a bit...this week's Infographic Friday is a Slideshare deck from Vision Critical, excerpted from its research on How Social Media Drives Your Customers' Purchasing Decisions.

Tweetables from the report

• 75% of Facebook users log in daily, vs 17% for Pinterest and Twitter, respectively Tweet this

• Half of all social media driven purchases occur within one week of sharing/favoriting the item Tweet this

• 73% of consumers use Facebook, vs 24% Twitter, 15% Pinterest Tweet this

• 83% of Pinterest users are female, 17% are male Tweet this

• Nearly 1 in 3 Facebook users have bought something after sharing, liking or commenting on it Tweet this

• Technology and electronics are the most socially-inspired purchases on Facebook and Twitter Tweet this

• 47% of social purchases are just "stumbled upon" Tweet this

• 56% of social purchasers are male Tweet this

• 69% of mobile shoppers are male, 31% female Tweet this