January 15th, 2015 | 1 MIN READ

How Retailers Can Meet Omnichannel Expectations [Infographic]

Written by author_profile_images Linda Bustos

Linda is an ecommerce industry analyst and consultant specializing in conversion optimization and digital transformation.

Are you ready to get phygital?

The term means what you think, phygital marketing spans the digital and physical world. Consumers are armed with the Web-in-their-pocket and are actively researching, showrooming and discovering brands and products through social and mobile search. This week's infographic by DisplayData highlights consumer beliefs about retailers phygital expectations (via SmartInsights).


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42% of US and 46% of UK consumers think retailers offer different prices online and offline Tweet this

47% of US and 48% of UK consumers think retailers don’t offer the same promotions in-store as they do online Tweet this

52% of US and 28% of UK consumers believe stock availability in-store is an issue compared to online shopping Tweet this

26% of US consumers and 21% of UK consumers think retail staff are poorly informed Tweet this

Because we like to have phun at Elastic Path, this week's inphographic Phriday includes a bonus graphic, courtesy of our own David Chiu.


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