April 24th, 2014 | 1 MIN READ

How Page Load Speed Affects Conversion [Infographic]

Written by author_profile_images Linda Bustos

Linda is an ecommerce industry analyst and consultant specializing in conversion optimization and digital transformation.

This week's infographic hones in on the need for speed - highlighting the ups and downs of conversion based on page load time, courtesy of Web Performance Today.

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  • For every 1s in web page performance speed, Walmart experienced 2% conversion increase Tweet this
  • Firefox reduced page load time by 2.2s and ^ downloads by 15.4% Tweet this
  • Cutting page load time in 1/2 led to +9% conversion rate, +11% cart total and +13% sales increase for AutoAnything.com Tweet this

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