March 13th, 2014 | 1 MIN READ

How Important Is Web Personalization? [Infographic]

Written by author_profile_images Linda Bustos

Linda is an ecommerce industry analyst and consultant specializing in conversion optimization and digital transformation.

This week's infographic explores how digital marketers use Web personalization, and comes courtesy of Adobe and Econsultancy. (In other news, we've recently partnered with Adobe to deliver experience-driven commerce).


52% of digital marketers agree personalization is fundamental to their online strategy Tweet this

41% of digital marketers are “committed to providing personalized web experiences” Tweet this

Only 32% of digital marketers say their CMS enables personalization Tweet this

37% of digital marketers are targeting personalized content in real time Tweet this

Only 6% of digital marketers use social graph data to personalize their web experiences Tweet this

88% of digital marketers say social graph personalization is high impact Tweet this

77% of digital marketers say personalization based on purchase history is high impact Tweet this

70% of digital marketers judge the impact of personalization by conversion improvement Tweet this

Only 1/3 of digital marketers use data to effectively maximize conversions Tweet this

Only 27% of digital marketers test their personalization efforts Tweet this

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