How Important Is Web Personalization? [Infographic]

Linda Bustos

This week's infographic explores how digital marketers use Web personalization, and comes courtesy of Adobe and Econsultancy. (In other news, we've recently partnered with Adobe to deliver experience-driven commerce).


52% of digital marketers agree personalization is fundamental to their online strategy Tweet this

41% of digital marketers are “committed to providing personalized web experiences” Tweet this

Only 32% of digital marketers say their CMS enables personalization Tweet this

37% of digital marketers are targeting personalized content in real time Tweet this

Only 6% of digital marketers use social graph data to personalize their web experiences Tweet this

88% of digital marketers say social graph personalization is high impact Tweet this

77% of digital marketers say personalization based on purchase history is high impact Tweet this

70% of digital marketers judge the impact of personalization by conversion improvement Tweet this

Only 1/3 of digital marketers use data to effectively maximize conversions Tweet this

Only 27% of digital marketers test their personalization efforts Tweet this

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Linda Bustos

Linda is an ecommerce industry analyst and consultant specializing in conversion optimization and digital transformation.