How Data Brokers Track Consumers [Infographic]

Linda Bustos

November 6th, 2020

PRISM! Now that I have your attention using the buzzword of the week, today's infographic looks at data brokers - the folks that track your spending behavior and sell it to marketers. Mmmhmm, that's right. It's a $300 Billion industry in the US alone.

Click to enlarge infographic


  • Consumer data collection is a $3 Billion industry in the US Tweet this
  • Acxiom is the largest data broker. It keeps a database of over 500 million consumers worldwide "nearly every US consumer" Tweet this
  • Acxiom tracks avg of 1500 data points on each consumer, placing them in one of 7018 socioeconomic data clusters Tweet this

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Linda Bustos

Linda is an ecommerce industry analyst and consultant specializing in conversion optimization and digital transformation.