How Companies Use Predictive Analytics [Infographic]

Linda Bustos

January 13th, 2021

In the ecommerce world, predictive analytics can be effective for product recommendations, but there are many more applications. This week's infographic looks at how Netflix and Pandora recommend content, and OK Cupid and Twitter match people.

Want a closer look? Click to enlarge

Infographic credit: LatticeEngines

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Linda Bustos

Linda is an ecommerce industry analyst and consultant specializing in conversion optimization and digital transformation.