July 25th, 2013 | 1 MIN READ

How Companies Use Predictive Analytics [Infographic]

Written by Linda Bustos

Linda is an ecommerce industry analyst and consultant specializing in conversion optimization and digital transformation.

In the ecommerce world, predictive analytics can be effective for product recommendations, but there are many more applications. This week's infographic looks at how Netflix and Pandora recommend content, and OK Cupid and Twitter match people.

Want a closer look? Click to enlarge

Infographic credit: LatticeEngines

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