How Business Uses Social Media [Infographic]

This week's infographic comes from Invesp, rounding up stats on how comapnies use social media marketing.

Tweetables

• Internet users spend 22.5% of their time online social networking Tweet this

• By 2015, social commerce is expected to reach $30 billion globally Tweet this

• 87% of the Fortune 100 use at least one social media presence, Twitter most popular Tweet this

• 87% of companies have both Facebook and Twitter presences vs. just over 50% for Youtube and Linkedin Tweet this

• Only slightly more than 1/3 of companies worldwide have a presence on Pinterest and/or Google+ Tweet this

• More than 80% of SMBs plan to increase social media marketing in 2013 Tweet this

• 62% of marketers say social media has become more vital to marketing campaigns w/in the last 6mos Tweet this

• 25% of SMBs have no social marketing strategy Tweet this

• 28% of SMBs measure the ROI of their social media marketing Tweet this

• 83% of companies say Facebook is their preferred social tool for brand marketing Tweet this

• On average, companies only respond to 30% of feedback received through social media websites Tweet this

• Only 26% of businesses regularly include a call-to-action in their tweets Tweet this

• Only 44% of customer question tweets are answered within 24hrs Tweet this

• 56% of customer tweets to companies are ignored Tweet this

• 39% of companies do not track their social media responses at all Tweet this

• 46% of online users use social media to review purchase decisions Tweet this

• Only 30 of the top 500 online retailers allow users to log-in with Facebook Tweet this

• Less than 20% of companies have integrated social media with their customer care, sales or product development Tweet this