This week's infographic comes from Invesp, rounding up stats on how comapnies use social media marketing.
Tweetables
- Internet users spend 22.5% of their time online social networking Tweet this
- By 2015, social commerce is expected to reach $30 billion globally Tweet this
- 87% of the Fortune 100 use at least one social media presence, Twitter most popular Tweet this
- 87% of companies have both Facebook and Twitter presences vs. just over 50% for Youtube and Linkedin Tweet this
- Only slightly more than 1/3 of companies worldwide have a presence on Pinterest and/or Google+ Tweet this
- More than 80% of SMBs plan to increase social media marketing in 2013 Tweet this
- 62% of marketers say social media has become more vital to marketing campaigns w/in the last 6mos Tweet this
- 25% of SMBs have no social marketing strategy Tweet this
- 28% of SMBs measure the ROI of their social media marketing Tweet this
- 83% of companies say Facebook is their preferred social tool for brand marketing Tweet this
- On average, companies only respond to 30% of feedback received through social media websites Tweet this
- Only 26% of businesses regularly include a call-to-action in their tweets Tweet this
- Only 44% of customer question tweets are answered within 24hrs Tweet this
- 56% of customer tweets to companies are ignored Tweet this
- 39% of companies do not track their social media responses at all Tweet this
- 46% of online users use social media to review purchase decisions Tweet this
- Only 30 of the top 500 online retailers allow users to log-in with Facebook Tweet this
- Less than 20% of companies have integrated social media with their customer care, sales or product development Tweet this