February 7th, 2013 | 1 MIN READ

Holiday Tablet Commerce Post-Mortem [Infographic]

Written by author_profile_images Linda Bustos

Linda is an ecommerce industry analyst and consultant specializing in conversion optimization and digital transformation.

This week's infographic is courtesy of ShopPad, looking at some stats on tablet shopping behavior over the holiday season.


Click to enlarge


  • Tablet conversions were highest on evenings and weekends - not surprising considering tablet usage is typically done at home, weekday desktop shopping may happen while one is at work
  • Tablet shopping's peak was Saturday, December 8, two days before Green Monday
  • Thanksgiving Day was also a popular day for tablet shopping
  • Average time-on-site was ~13 minutes
  • Average order value was $95.75, conversion rate 3.7% (higher than desktop)
  • 66% of iPad shoppers run iOS6
  • New York is the top state in the US for tablet shopping


  • People are converting on tablets. They tend to spend more as a segment than desktop users, but iPad owners also fall into a different demographic than the average Internet user.
  • Tablet users tend to surf during non-business hours. Consider this when planning email campaigns. If you can identify customers who converted on tablets, you can segment them into a campaign that targets evenings and weekends rather than lunch hours and early weekday mornings.
  • Social networks drive traffic to ecommerce sites. If social is a key part of your online marketing strategy, ensure your site is tablet friendly (e.g. responsive design).

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