Ecommerce Holiday Marketing Guide
Whether you caught the presentation or not you'll find this a handy reference for your holiday marketing planning.
Planning
• Full Holiday 2007 post-mortem from MarketingCharts.com
• Marketing Experiments has a great merchandising calendar that you can download.
Choosing the right promotions
• Valentine's marketing ideas that can be applied to any holiday.
• Offering free shipping to Canada? How to optimize your site for it.
Off-site messaging
• Examples of Facebook marketing creative and landing pages.
On-site messaging
• Future Now's 2007 Retail Customer Experience Survey results.
• Examples of Christmas home page designs.
• Palmer Web Marketing's post on saving stockout sales.
• Trigger email tip for recovering abandoned shopping carts with email, you can use this for low-stocked items sitting in an abandoned cart.
• Detailed post on shipping cutoff dates.
• Store locator usability examples and tips.
Building trust
• User Reviews: The Power of Social Commerce webinar replay and summary blog post.
Returns
• Example of the word-of-mouth effect that Zappos-type return shipping policies can have.
Essential email
• 12 Can't Miss Email Strategies for Online Retailers
webinar replay and summary blog post.
• Net-A-Porter's example of emailing your wishlist.
• If you're looking for inspiration on a particular season, check out RetailEmail.Blogspot's seasonal archive. From Breast Cancer Awareness Month to Earth Day, you can see screenshots of email campaigns and scan subject lines.
Masterful merchandising
• Cross-selling dos and don'ts with examples from top online retailers.
Capturing last minute shoppers
We have several posts on this:
• Last-minute holiday marketing tactics for online retailers
• Optimizing your store for last minute shoppers
• Tips for converting last minute shoppers
• In-store pickup usability tips
• Upresent.com is the service that allows you to add gift notification services to your e-store.
You'll also enjoy our Webinar with Melissa Burdon of Future Now: 7 Simple Ways to Boost Your Holiday Conversion Rate.
Happy holiday marketing!
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