June 18th, 2012 | 2 MIN READ

Hackers Gonna Hack: Virtual Fitting Room With Xbox Kinect

Written by author_profile_images Linda Bustos

Linda is an ecommerce industry analyst and consultant specializing in conversion optimization and digital transformation.

Every year, Elastic Path-ers take part in a 24-hour, pizza-and-Red-Bull fuelled fiesta of coding we call the Hack and Mash-a-thon.

This year, teams had a chance to hack on DCAPI (dih-cap-ee), Elastic Path's Digital Commerce API. From QR code shopping, to t-commerce and mobile, this year's Hack n' Mash didn't disappoint. Here are the highlights:

The Winner: O'SHIrT

Since the introduction of the Kinect, there have been many attempts at using the device outside of gaming for other commercial purposes. Project O'SHIrT is one such attempt. The goal was to build an interactive shirt fitting store that will have its catalog, customer authentication and checkout handled by Elastic Path, demonstrating how DCAPI can be integrated with various devices, and with languages aside from Java and Javascript.

O'SHIrT is a simple Windows WPF application with UI elements that a user interacts with through the Kinect. On start up, it loads the shirt catalog by calling into DCAPI.

When a user selects a shirt, he or she can log in as an existing customer by holding their QR code in front of the Kinect. The user name and password are read from the QR code image and sent to DCAPI for authentication. When the user decides to checkout, it makes the appropriate calls to DCAPI to submit the cart and create a purchase. For all of the above calls to DCAPI, we used a combination of RESTSharp and JSON.Net to create the requests and deserialize the response.

2nd Place: Couch Potato

T-commerce is poised to shake things up, whether on a television or through streaming video. Couch Potato uses DCAPI and HTML5 to embed commerce into any video stream. With some additional work, it would also allow true synchronized second-screen experience a la Microsoft SmartGlass, but with commerce. Offers might be contextual based on metadata, manual merchandising, subtitle track etc. with not much additional effort.

Honorable mention: Project FTW!

As mobile device usage is peaking, online sellers are increasingly concerned about their mobile storefronts. Project FTW! is an automated testing tool for mobile devices which runs Selenium (today's leading web automation tool) on iPhones, iPads, Android phones and Android tablets.

The Selenium webdriver captures screenshots when a test fails, storing the images in a target/screenshots folder.

This tool helps online sellers increase user satisfaction with apps, which translates to more engagement, better app reviews and more good vibes about the brand.

For more information about our Digital Commerce API, read up on it here.

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