April 21st, 2008 | 1 MIN READ

Earth Day Marketing: E-Tailers Seeing Green

Written by author_profile_images Linda Bustos

Linda is an ecommerce industry analyst and consultant specializing in conversion optimization and digital transformation.

Earth Day EcommerceToday is Earth Day, and for weeks online retailers have been jumping on the green wagon in their marketing efforts, taking advantage of their eco-friendly and sustainable products and projects.

More than ever, retailers are adopting a Wayne Gretzky "skate to where the puck is" marketing strategy. As consumers become more conscious of environmental issues, more and more marketing messages will contain green references and themes. Many feel that encouraging people to consume more in celebration of Earth Day is a bit ironic and counter-productive. But the shift towards eco-friendliness has encouraged many companies to source and sell green products in response to consumer demand. So getting the word out about the availability of green alternatives is especially fitting for this time of year.

The following is a sampling of Earth Day emails and on-site promotions from some of the top online retailers. You can read more about Earth Day email trends at RetailEmail.Blogspot.com, and more about holiday and event marketing from our Holiday Marketing Webinar.


Earth Day Email from Evo Gear


Earth Day Email from Guess

Pac Sun

Earth Day Email from Pac Sun


Earth Day Email from Endless

Circuit City

Earth Day Email from Circuit City


Earth Day Email from Macys


Earth Day Email from Shoe Mall


Earth Day Email Coca Cola


Earth Day Email Delias

Share on


Thanks for signing up!

You'll receive a welcome email shortly.

By submitting this you agree with our privacy policy.