January 22nd, 2008 | 2 MIN READ

Anatomy of A Great Video Podcast

Written by author_profile_images Linda Bustos

Linda is an ecommerce industry analyst and consultant specializing in conversion optimization and digital transformation.

Cork'd is a social network for wine lovers and its complementary video podcast "Wine Library TV" has a lot of neat features. Check out my 11 reasons why I heart this podcast (even though I'm not much of a wine drinker):

1. Vivacious Host

There's nothing worse than a monotone host. Not a problem for Gary Vaynerchuk.

2. High Profile Guests

Like Joanne Colan from Rocketboom.

3. Interactive Video Format

Viewers can add tags or comments to the video, vote each others' comments up and down and reply to other comments - right on the timebar:

Tag or Comment

Comment Options

There's also a link in the sidebar for viewers to ask questions. Great to give viewers / subscribers some involvement in the show. And it gives podcasters idea when you get podcaster's block.

4. Puts the URL at the Beginning of the Video

This is important. When you allow people to post your content on their site or on video sharing sites - you want people to know you were the geniuses behind it all.

Showing URL in Video

5. Shows Ways To Add Host To Social Networks

You can have it your way, select any or as many networks to connect with Gary. They're all available in a neat little sidebar.

Friend the Host

6. Offers 4 Different Widgets for Bloggers

These eye-catching widgets are sure to attract new visitors to the podcast.

Widget Options

They've got badges too.

7. Includes Host's Twitter Status

Some people think this is really cool. I'm one of those people.

Twitter Status

8. Facebook Application

Facebook app

You can add the app to your Facebook here.

9. Favorite Episodes for New Visitors

You want to make a good first impression, what better way then putting your best footage forward?

10. Links Mentioned in Episode

Wonderful usability to link to sites and wines mentioned in the video - and beautifully presented.


The video links didn't work for me, but then again I'm on a Mac and this is not uncommon.

11. Ecommerce

Cork'd and Wine Library TV are affiliate marketing projects that educate customers and send them to a site where they can buy wine online. This is a win, win, win wine situation.

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