November 1st, 2012 | 1 MIN READ

From Pinterest to Purchase [Infographic]

Written by author_profile_images Linda Bustos

Linda is an ecommerce industry analyst and consultant specializing in conversion optimization and digital transformation.

Earlier this week, we mentioned a study by Vision Critical that asked 500 Pinterest users how they use it and how it influences purchase decisions.

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  • 12% of Pinterest users have purchased something they've pinned online Tweet this
  • 16% of Pinterest users have purchased something they've pinned OFFline Tweet this
  • 1 in 5 Pinterest users are buying items they have pinned Tweet this
  • 61% of Pinterest users signed up in 2012 Tweet this
  • 'Older' Pinterest users (joined before 2012) purchase more pinned items than newer members Tweet this
  • 3/4 Pinterest users plan to use Pinterest for the foreseeable future Tweet this

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