From Content Management to Customer Experience Management [Infographic]

Linda Bustos

November 6th, 2020

On the heels of Adobe Summit EMEA, this week's infographic examines the world of Web content management, based on a report by Adobe and Econsultancy of the same topic.


  • 28% of digital marketers say managing a website is hell Tweet this
  • Only 38% of marketers believe their CMS delivers a brand-enhancing experience Tweet this
  • 87% of marketers expect a CMS to improve customer engagement, but only 23% say they 'deliver' Tweet this
  • 78% marketers say a CMS should built a positive brand experience, but only 29% think theirs is good at this Tweet this
  • 33% of marketers say mobile/responsive design is the one feature they would want to add to their CMS right now Tweet this
  • 70% of marketers believe optimal experience across all screens is a major challenge, and only 11% believe they are currently 'mobile first' Tweet this
  • 63% of marketers say managing and measuring social activity within their current CMS is difficult Tweet this
  • 20% of marketers don't measure the ROI of their CMS systems Tweet this

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Linda Bustos

Linda is an ecommerce industry analyst and consultant specializing in conversion optimization and digital transformation.