May 8th, 2014 | 1 MIN READ

From Content Management to Customer Experience Management [Infographic]

Written by Linda Bustos

Linda is an ecommerce industry analyst and consultant specializing in conversion optimization and digital transformation.

On the heels of Adobe Summit EMEA, this week's infographic examines the world of Web content management, based on a report by Adobe and Econsultancy of the same topic.

Tweetables

  • 28% of digital marketers say managing a website is hell Tweet this
  • Only 38% of marketers believe their CMS delivers a brand-enhancing experience Tweet this
  • 87% of marketers expect a CMS to improve customer engagement, but only 23% say they 'deliver' Tweet this
  • 78% marketers say a CMS should built a positive brand experience, but only 29% think theirs is good at this Tweet this
  • 33% of marketers say mobile/responsive design is the one feature they would want to add to their CMS right now Tweet this
  • 70% of marketers believe optimal experience across all screens is a major challenge, and only 11% believe they are currently 'mobile first' Tweet this
  • 63% of marketers say managing and measuring social activity within their current CMS is difficult Tweet this
  • 20% of marketers don't measure the ROI of their CMS systems Tweet this

Share on