August 17th, 2008 | 1 MIN READ

Yes Virginia There Is a Santa Claus & He Searches for Free Shipping

Written by author_profile_images Linda Bustos

Linda is an ecommerce industry analyst and consultant specializing in conversion optimization and digital transformation.

To kick off our series on holiday SEO tips for online retailers, here's a tip for retailers who offer free shipping on one or more products during the holidays. (My apologies to those who don't offer free shipping, but bookmark this anyway - you may offer it down the road!)

Free shipping offers consistently top surveys of what customers want from online stores. And people do search for "free shipping," and most often in November / December - as you would expect.

This post was selected as part of the Get Elastic rerun series and has been re-posted, click here to continue reading about free shipping SEO.

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