August 23rd, 2012 | 1 MIN READ

Fourth Screen Goes Mainstream [Infographic]

Written by author_profile_images Linda Bustos

Linda is an ecommerce industry analyst and consultant specializing in conversion optimization and digital transformation.

Tablets have been dubbed the "fourth screen" - after TV, computers and smart phones, but they don't take a backseat when it comes to entertainment value and utility. comScore TabLens tracks the habits of US tablet users, and even presents it in eye-popping infographic style.

Tweetable facts:

1 in 4 smartphone owners use a tablet Click to Tweet

US tablet owners are 50/50 male and female Click to Tweet

3/5 tablet owners read books on them, 7/10 play games Click to Tweet

2/3 tablet owners use the for social networking, 1/3 on a daily basis Click to Tweet

50% of tablet owners play music on them, 25% watch video Click to Tweet

39% of tablet owners purchase goods through them Click to Tweet

Top 3 tablet purchases: 1) clothing and accessories, 2) books, 3) tickets #tcommerce Click to Tweet

44% of tablet owners access bank accounts, 36% access credit cards #mobilebanking Click to Tweet

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