January 2nd, 2014 | 1 MIN READ

Eye Tracking 101: How Your Eyes Move on Websites [Infographic]

Written by author_profile_images Linda Bustos

Linda is an ecommerce industry analyst and consultant specializing in conversion optimization and digital transformation.

Design trends and best practices may change, but the way we instinctively scan a page has not. The "F-pattern" still dominates eye-tracking studies, and optimal design takes this into consideration.

Our first infographic of the year is courtesy of Crazy Egg and Single Grain. Enjoy!

Click to enlarge infographic


  • Users spend 80% of time viewing a web page above the fold Tweet this
  • Web users spend 69% of their time looking at the left side of the page Tweet this
  • Logos and brands placed top-left are remembered 58% more than placed in other areas Tweet this

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