Eye Tracking 101: How Your Eyes Move on Websites [Infographic]

Linda Bustos

January 3rd, 2014

Design trends and best practices may change, but the way we instinctively scan a page has not. The "F-pattern" still dominates eye-tracking studies, and optimal design takes this into consideration.

Our first infographic of the year is courtesy of Crazy Egg and Single Grain. Enjoy!

Click to enlarge infographic

Tweetables

  • Users spend 80% of time viewing a web page above the fold Tweet this
  • Web users spend 69% of their time looking at the left side of the page Tweet this
  • Logos and brands placed top-left are remembered 58% more than placed in other areas Tweet this

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Linda Bustos

Linda is an ecommerce industry analyst and consultant specializing in conversion optimization and digital transformation.