Emails Using Calls-To-Auction
Written by 
Linda Bustos
Many retailers use auction marketplaces like eBay to sell various items including overstock, clearance, returned and slightly damaged merchandise. Others like American Apparel and Urban Outfitters use it to sell their vintage clothing inventory through California Select and Urban Renewal, respectively.
American Apparel Email:
Note the call to action "Bid Now."
Urban Outfitters Email:
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