January 16th, 2014 | 1 MIN READ

Email vs Social Media Marketing [Infographic]

Written by author_profile_images Linda Bustos

Linda is an ecommerce industry analyst and consultant specializing in conversion optimization and digital transformation.

This week's infographic carries on the smackdown between email vs social media marketing we began this week, and comes courtesy of HostPapa.

Highlights

  • 75% of all adults express email is their preferred communication method
  • Even among the 18-29 age group, email trumps social for commercial usage
  • Social messages are delivered 100% of the time vs. email's 97%+ -- but keep in mind not all social posts are noticed

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