Email vs Social Media Marketing [Infographic]

Linda Bustos

This week's infographic carries on the smackdown between email vs social media marketing we began this week, and comes courtesy of HostPapa.

Highlights

  • 75% of all adults express email is their preferred communication method
  • Even among the 18-29 age group, email trumps social for commercial usage
  • Social messages are delivered 100% of the time vs. email's 97%+ -- but keep in mind not all social posts are noticed

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Linda Bustos

Linda is an ecommerce industry analyst and consultant specializing in conversion optimization and digital transformation.