This week's featured infographic comes from Monetate, Intelligent Email Marketing that Drives Conversions.
Social media has certainly not killed email marketing, which still converts on average higher than search engine traffic and not surprisingly, more than Twitter. To be effective, you must avoid batch blasting, the email echo chamber, and understand the technographics of your audience.
Click infographic to enlarge
- Avg add-to-cart % for email 10.91%, CR% 4.16% (Apr-Jun 2012) Click to Tweet
- Retail email volume up 18% YOY Jan-May Click to Tweet
- Email views on iPad increased 73% over the last 4 mos Click to Tweet
- Mobile email opens up 34% over last 4 mos, desktop down 9.5% Click to Tweet