August 11th, 2008 | 1 MIN READ

Ecommerce Innovation: Videos That Sell

Written by author_profile_images Linda Bustos

Linda is an ecommerce industry analyst and consultant specializing in conversion optimization and digital transformation.

SeenON! is an interactive entertainment-slash-ecommerce site that helps TV buffs buy what they see on their favorite television shows. One feature of the site is called "Shopisodes", which are short clips from TV programs that link to online retailers that carry the items in the episode.

Unfortunately the SeenOn Shopisode feature no longer exists :( Embedded video removed.

Bluefly's Flypaper blog uses a similar approach in its video podcast. At any point in the vignette, you can click the "Click to Buy" button and it will show a list of items appearing in the video. Click on any thumbnail and you see the product's description, price and a Buy Now button. Or you can go back to watch the rest of the video. (Don't click, these are just screenshots)

This is awesome.

Does anyone know of solutions providers for this type of technology? If you do, please let us know in the comments.

If you're interested in staying in the loop on emerging video trends and retail, there's the newly launched Video Retailer blog and listserv called Video Commerce Consortium on the topic.

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