March 7th, 2013 | 1 MIN READ

How Video Drives Consumers to Purchase [Infographic]

Written by author_profile_images Linda Bustos

Linda is an ecommerce industry analyst and consultant specializing in conversion optimization and digital transformation.

This week's Infographic Friday features Invodo's Video Statistics: The Marketer's Infographic (via )


  • The average American consumes 19 hours of online video per month Tweet this
  • Consumers watch product video 60% of the time Tweet this
  • 52% of consumers say watching product videos make them more confident in purchase decisions Tweet this
  • 3/5 consumers will spend at least 2 minutes watching product video Tweet this
  • 1/2 consumers are less likely to return a product after viewing a video Tweet this
  • Mobile shoppers are 3x as likely to view video as desktop or laptop users Tweet this
  • 1/2 of smartphone owners watched product video on their device in a 3mo period Tweet this
  • Shoppers who view product video are 174% more likely to purchase Tweet this
  • Nearly 40% of consumers report videos increase their likelihood to purchase via mobile Tweet this
  • 25% of mobile Internet users made a mobile purchase in 2012 Tweet this
  • 62% of iPad shoppers spent more than $250 on consumer products last year Tweet this
  • 76% of marketers plan to add video to their sites Tweet this

Share on


Thanks for signing up!

You'll receive a welcome email shortly.

By submitting this you agree with our privacy policy.