Rule #1 of Web usability = "don't make me think."
But when it comes to persuasion, making users think twice is worth breaking rules for.
Instead of "No, thanks" as the opt-out call-to-action, these sites are communicating what opting out really means...
"No thanks, I design websites that are unpersuasive."
"No thanks, I don't like sales
"No thanks, I want my competitors to know first."
"No thanks, I'm a grinch."
Something to A/B test in 2015?