Ecommerce Trend: Persuasive Calls to Action

Linda Bustos

Rule #1 of Web usability = "don't make me think."

But when it comes to persuasion, making users think twice is worth breaking rules for.

Instead of "No, thanks" as the opt-out call-to-action, these sites are communicating what opting out really means...

Conversion XL

"No thanks, I design websites that are unpersuasive."

Artbeads

"No thanks, I don't like sales

Runner's World

ZDNet

"No thanks, I want my competitors to know first."

Tipsy Elves

"No thanks, I'm a grinch."

Something to A/B test in 2015?

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Linda Bustos

Linda is an ecommerce industry analyst and consultant specializing in conversion optimization and digital transformation.