November 3rd, 2011 | 2 MIN READ

Ecommerce Link Digest: October 2011

Written by author_profile_images Linda Bustos

Linda is an ecommerce industry analyst and consultant specializing in conversion optimization and digital transformation.

New month, new name for our monthly link roundup! Introducing the Ecommerce Link Digest (nee Blogger's Digest). If you're new, once a month we highlight posts from other blogs that are of value and interest to online retailers and Internet marketers.

  • Perhaps the biggest piece of news for Internet marketers in October was Google's announcement that it would no longer provide organic search query data for logged-in Google Account users. While some believe this is a small portion of traffic, the growth of Google Plus and future services means a lot of good data simply will not be available anymore. Sigh. The Rimm-Kaufman Group blog explains the problem while proposing potential solutions.
  • Phone rage: an aggressive or angry behavior by the user of a slow mobile site. Apparently this is a real phenomenon. "Among those who have experienced problems conducting mobile transactions, 23% have cursed at their phones; 11% have screamed at them; and 4% have thrown them."
  • Name-that-tune app Shazam's move back to unlimited tagging for free spells more money, thanks to higher affiliate sales. The economics of free...

Looking for help with ecommerce strategy and optimization? Contact the Elastic Path consulting team at to learn how our conversion optimization services can improve your business results.

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