Holiday Marketing 2.007 - Nobody Waits for Black Friday Anymore

Linda Bustos

This year children had barely made a dent into their Hallowe'en candy before retailers began their Christmas sales - well in advance of Black Friday and Cyber Monday. I was at the mall on Friday and Christmas songs were already replacing the musack in some department stores.

So if you haven't already, it's time to get promoting your holiday goodies.

Justin over at Palmer Web Marketing recently posted some great Cyber Monday marketing ideas including random "blue light specials" and bounce-back discounts. But you may want to get a leg up on these ideas right away.

The Retail Email Blog follows the email marketing campaigns of more than 100 of the top online retailers and reports the highlights each morning in the AM Inbox. At the bottom of each post is a "Subjectivity Scanner" to give you some inspiration for your headline writing.

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Linda Bustos

Linda is an ecommerce industry analyst and consultant specializing in conversion optimization and digital transformation.