November 1st, 2007 | 1 MIN READ

Ecommerce Gone Wild

Written by Linda Bustos

Linda is an ecommerce industry analyst and consultant specializing in conversion optimization and digital transformation.

Here's a cute little promo for the soon-to-launch Dutch online store Hema.

This innovative marketing effort is a pinball-machine styled product page where animated products tumble and spill and drop and pop. Good, clean viral fun to kick off your weekend.

I'm also pleased to see that the term "ghettoblaster" transcends linguistic boundaries.

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