Ecommerce Digest: August 2015

Linda Bustos

As we near the end of summer and rapidly transition into the holiday season, enjoy our choice cuts of ecommerce goodness from the month of August.

  • There's a lot of talk about the "store of the future" - omnichannel Nirvana, where technology meets the in-store experience. But how is this technically achieved? Our own Matt Dion shares the secret with Total Retail.
  • Digital marketers moving from campaign driven approach to a more customer-centric one recognize their need for a single customer view, which requires integrating data and eliminating silos. Econsultancy outlines 6 things you need to know about achieving SCV.
  • Emarketer reports 64% of ecommerce buyers begin their online shopping journey in a marketplace such as eBay, Amazon or Etsy vs 48% that begin with their favorite retailer. This holiday, consider the impact of not leveraging at least one marketplace to attract new customers.
  • Over half of your site elements aren't working. Which half? ConversionXL suggests a solution through existence testing.
  • How can you take advantage of dynamic content for site personalization without affecting your SEO? Econsultancy serves up some best practices for brands using dynamic content.
  • Not all responsive design is about scaling down. How about scaling up for larger screens including IPTV? Baymard Institute has some great ideas for how to do upscale responsive ecommerce.
  • KISSmetrics explains the 5 elements of adaptive content that you can use to deliver a personalized experience in the context of his or her device.

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Linda Bustos

Linda is an ecommerce industry analyst and consultant specializing in conversion optimization and digital transformation.