December 27th, 2010 | 3 MIN READ

Ecommerce Bloggers Digest: November and December 2010

Written by author_profile_images Linda Bustos

Linda is an ecommerce industry analyst and consultant specializing in conversion optimization and digital transformation.

Bloggers Digest is our monthly ritual that highlight posts from other blogs that are of value and interest to online retailers and Internet marketers.

We had a full plate in our editorial calendar here at Get Elastic and did not post a Blogger's Digest entry in November (astute readers will have noticed!) So, this month's digest will include goodies from November and December!

  • I had the pleasure of chatting with Tim Ash this month about e-commerce conversion killers on his Landing Page Optimization podcast. Give it a listen if you missed it. Tim has a fantastic archive of other topics and guests to check out over your New Year holiday.
  • Jim Novo on his Marketing and Productivity Blog does a little solo Q&A on "when does a customer need a coupon?" I highly recommend every marketer give this a read. It brings the reality of coupon campaigns and Groupons down to Earth - and shows you practical ways you can determine whether your campaigns were good for your bottom line or simply cannibalizing sales you would have made anyway.

  • A hilarious, Christmas themed post from Mark Brownlow lists 15 things Santa would do if he were an email marketer. Here's an example: "In roughly 10% of houses, Santa would emerge from the chimney to find himself in the trash can and not the fireplace. This despite a squeaky-clean sender reputation."
  • In the spirit of giving, SEOmoz' Danny Dover shares his personal pre-launch SEO checklist "cheat sheet" - with a video explanation!
  • The giving goes on. Avinash Kaushik has produced 3 custom reports for Google Analytics that you can get started with right away, along with a wicked explanation on why they're useful.
  • Justin Palmer provides 4 reasons your product pages don't convert. Great advice that focuses on persuasion, rather than web design and usability.
  • Infographics are so cool, we gotta get some going on Get Elastic. Until then, enjoy this infographic that demystifies bounce rate, courtesy of Neil Patel and Kiss Metrics.
  • Check out this web form design checklist from SeeWhy.

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