E-Commerce Conversion Optimization from Entry to Checkout
Understanding the dynamics behind a successful shopping experience is critical. You need to optimize the entire experience for your shoppers, from landing to checkout pages. Knowing how to do it right will determine whether you see a 5% revenue lift or 20%.
I'm excited to be joining Chris Goward from Wider Funnel for a webinar E-Commerce Conversion Optimization from Entry to Checkout. We'll be covering the latest insights, research and strategies on how successful e-commerce sites maximize their conversion funnels.
- The causes behind shopping cart abandonment and how to mitigate it
- What on-page factors and variables improve conversions and revenue
- Critical areas to evaluate on your landing pages
Case Studies: "How they were doing it wrong and what they did"
Date: September 27th, 2012
Time: 10:00am PT; 1:00pm ET