September 21st, 2008 | 1 MIN READ

Dont Put the We in Welcome Emails

Written by author_profile_images Linda Bustos

Linda is an ecommerce industry analyst and consultant specializing in conversion optimization and digital transformation.

One of the basics of customer-centric, persuasive copywriting is using "you" and "you're" rather than "I," "our" and "we." People are self-centered and respond better when you make your site all about them. This goes for all touch points in your marketing - including your welcome emails.

Before you say "but you can't spell "welcome" without "we," take a read over this actual welcome email I received:

When I opened our first store 51 years ago, no one could have imagined the ease of online shopping. From the beginning – starting with [the stores], continuing through our catalog and now at website.comwe've made exceeding your expectations for quality and service our first priority. Now that we're in touch by email, we can offer you even more.

Together we'll share the pleasures of [online retail category].

Do you "we-we" all over yourself? Take the test with Future Now's nifty We We Monitor. Simply enter your URL, hit submit and check your We We Quotient.

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