Earlier this week, eMarketer reported that video tops online retailers' lists for advanced features and functions to add this year, according to Internet Retailer, with over 43% of e-tailers planning to add it.
Jason Billingsley spotted a really unique ecommerce innovation using video at DistilledClothing.com. The brand's entire line can be seen on the home page as the model morphs from outfit to outfit. It's really remarkable:
Each outfit has product description previews and clickable links to product pages:
And links from product pages to the point in the collection the item is modeled in.