Distilled Clothing Has Innovative Use of Video

Linda Bustos

January 28th, 2009

Earlier this week, eMarketer reported that video tops online retailers' lists for advanced features and functions to add this year, according to Internet Retailer, with over 43% of e-tailers planning to add it.

Jason Billingsley spotted a really unique ecommerce innovation using video at DistilledClothing.com. The brand's entire line can be seen on the home page as the model morphs from outfit to outfit. It's really remarkable:

Each outfit has product description previews and clickable links to product pages:

And links from product pages to the point in the collection the item is modeled in.

We also have a full hour's webinar of interesting e-tail innovations in our webinar archive.

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Linda Bustos

Linda is an ecommerce industry analyst and consultant specializing in conversion optimization and digital transformation.