January 22nd, 2015 | 1 MIN READ

The State of Digital Marketing in 2015 [Infographic]

Written by author_profile_images Linda Bustos

Linda is an ecommerce industry analyst and consultant specializing in conversion optimization and digital transformation.

This week's infographic dissects the state of digital marketing in 2015, from device usage, to customer lifecycle to digital marketing management. Courtesy of SmartInsights.


tweet infographic


  • 80% of Internet users own a smartphone Tweet this
  • 37% of consumers use game consoles to surf the Web Tweet this
  • 34% of consumers use a smart TV, and 9% a smart watch to surf the Web Tweet this
  • Tablet and Kindle Fire add-to-cart rates are comparable to desktop Tweet this
  • 50% of marketers report they have no defined digital strategy Tweet this
  • Marketers report SEO is the top rated digital channel for 2015 Tweet this

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