The State of Digital Marketing in 2015 [Infographic]

Linda Bustos

January 23rd, 2015

This week's infographic dissects the state of digital marketing in 2015, from device usage, to customer lifecycle to digital marketing management. Courtesy of SmartInsights.


  • 80% of Internet users own a smartphone Tweet this
  • 37% of consumers use game consoles to surf the Web Tweet this
  • 34% of consumers use a smart TV, and 9% a smart watch to surf the Web Tweet this
  • Tablet and Kindle Fire add-to-cart rates are comparable to desktop Tweet this
  • 50% of marketers report they have no defined digital strategy Tweet this
  • Marketers report SEO is the top rated digital channel for 2015 Tweet this

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Linda Bustos

Linda is an ecommerce industry analyst and consultant specializing in conversion optimization and digital transformation.